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Title: Expenditure pattern analysis of cultural tourists at World Heritage Sites: empirical evidence based on CHAID analysis
Authors: serra, Jaime
Borges, Maria
Marujo, Noemi
Keywords: Tourism/Tourist in your own city
Heritage Tourism and Location
Visitor expenditure
World Heritage Sites
Issue Date: 15-Sep-2016
Citation: Serra, J., Borges, M., Marujo, N. (2016, comunicação apresentada na ATLAS Annual Conference, com o título, Expenditure pattern analysis of cultural tourists at World Heritage Sites: an empirical evidence based on CHAID analysis. 13-16 September 2016, Canterbury, UK.
Abstract: This study investigates tourists’ expenditure patterns in the city of Évora, a world heritage site (WHS) classified by UNESCO. The use of chi-squared automatic interaction detection (CHAID) was chosen, allowing the identification of distinct segments based on expenditure patterns. Visitors’ expenditure patterns have proven to be a pertinent element for a broader understanding of visitors’ behaviour at cultural destinations. Visitors’ expenditure patterns were revealed to be increasing within years studied.
Type: lecture
Appears in Collections:CIDEHUS - Comunicações - Em Congressos Científicos Internacionais

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