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Browsing by Author Vacas de Carvalho, Leonor
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) | | Mar-2011 | Brand mergers: an analysis of consumer brand identity preferences | César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de |
| Apr-2011 | Brand Mergers: Examining Consumer Responses to Name and Logo Design | César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de |
| May-2018 | Design, personality traits and consumer responses to brand logos | Machado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício |
| Nov-2015 | Gestão - Introdução e Desenvolvimentos | Marques, Carlos; Jorge, Fátima; Sousa, António; Fragoso, Rui; Quaresma, Rui; Serrão, Amilcar; Lucas, Maria Raquel; Silvério, Marta; Marreiros, Cristina; Vacas de Carvalho, Leonor |
| 3-Jun-2014 | Logo design: examining consumer response to figurativeness across cultures | Machado, Joana César; Vacas de Carvalho, Leonor; Torres, Anna; Van de Velden, Michel; Costa, Patrício |
| Jan-2011 | Rebranding mergers: how importance is the figurativeness of the brand’s signs? | César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de |
| 13-May-2019 | Same design, same response? Investigating natural designs in international logos | Torres, Anna; Machado, Joana César; Vacas de Carvalho, Leonor; van de Velden, Michel; Costa, Patrício |
| Apr-2017 | The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook | Machado, Joana César; Azar, Salim; Vacas de Carvalho, Leonor |
| Sep-2018 | The impact of naturalness on affective response to logo design: A cross-national study | Machado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício |
| Apr-2017 | Visual Effects of Logo on the Attentional Filter and Perception | Murphy, Dana; Nadeau, John; Machado, Joana César; Vacas de Carvalho, Leonor; Ulrich, Tess |
Showing results 1 to 10 of 10
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