Please use this identifier to cite or link to this item:
http://hdl.handle.net/10174/39057
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| Title: | Book of Abstracts of the XIX Iberian International Business Conference |
| Authors: | Ventura, José
Vacas de Carvalho, Leonor
Quaresma, Rui |
| Issue Date: | 2025 |
| Publisher: | Universidade de Évora |
| Abstract: | The 2024 conference theme, "International Business in a Digital World: Challenges and Opportunities," invited deep reflection on how movements in the digital world, including AI, are driving changes in global markets.
This year's focus explored the integration of digital technologies, from cryptocurrencies to AI, into international business strategies, their impact on market dynamics, and the ethical, regulatory, and competitive landscapes shaped by these advances. |
| URI: | http://hdl.handle.net/10174/39057 |
| ISBN: | 978-972-778-473-8 |
| Type: | book |
| Appears in Collections: | GES - Publicações - Livros
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