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|Title: ||VISITORS TO THE CITY OF ÉVORA: WHO ARE THEY?|
|Authors: ||Serra, Jaime Manuel Moleiro|
da Silva Borges, Maria do Rosário Pereira
|Editors: ||Almeida, Paulo|
|Keywords: ||heritage sites|
categorical principal component analysis
|Issue Date: ||23-Nov-2011|
|Publisher: ||Instituto Politécnico de Leiria|
|Citation: ||Serra, Jaime Manuel Moleiro; Maria Noémi Nunes Vieira Marujo; Maria do Rosário Pereira da Silva Borges. VISITORS TO THE CITY OF ÉVORA: WHO ARE THEY?, Trabalho apresentado em V INTERNATIONAL TOURISM CONGRESS , In V International Tourism Congree - The Image and Sustainability of Tourist Destinations, Peniche, 2011.|
|Abstract: ||Nowadays, driven by multiple factors, tourist demand presents patterned behaviour
which is subdivided into several typologies according to destination, product consumed
and visitor profile features. In the case of cultural tourism, a good example is that of
historic cities, which have their own cultural identity and heritage, and compete to make
themselves different from one another through many marketing strategies.
This study presents the profile of visitors to the World Heritage City of Évora, including
their travel motivations and level of satisfaction with the attributes. Subsequently, the
main purpose of this study is to determine the cultural profile of visitors to the World
Heritage City of Évora.
The data collection technique applied was a visitor survey. The process adopted for the
sample definition was a probabilistic sampling, namely the adoption of a stratified
sampling plan, by place of residence.
Further analysis shows that the most important motivations for visitors in selecting
Évora are leisure, heritage/monuments and having a new cultural experience. However
they indicate the fact that Évora is considered World Heritage City by UNESCO did
influence the decision to visit this destination. Several findings provide the opportunity
to establish adequate managerial and marketing strategies to suit the needs of the
|Appears in Collections:||CEFAGE - Artigos em Livros de Actas/Proceedings|
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