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Title: Managing, Marketing, and Maintaining Maritime and Coastal Tourism
Authors: Brito, Mónica
Dias, Álvaro
Patuleia, Mafalda
Keywords: Maritime and coastal tourism
Issue Date: 2020
Publisher: IGI Global
Citation: Brito, M.; Dias, A.& Patuleia, M. (2020). Managing, Marketing, and Maintaining Maritime and Coastal Tourism. USA: IGI GLOBAL. ISBN 9781799815228 (hardcover) | ISBN 978179981523 (paperback) | ISBN 9781799815242 (ebook).
Abstract: Managing, Marketing, and Maintaining Maritime and Coastal Tourism is a pivotal reference source that provides vital material on the application of multidisciplinary and interdisciplinarity logic surrounding sea tourism. While highlighting topics such as destination marketing, event management, and global business, this publication explores the dynamic capabilities and the methods of overall management of hospitality by the sea. This book is ideally designed for marketers, advertisers, tour directors, cruise directors, travel agents, port managers, coastal cities managers, event coordinators, academics, students, researchers, policymakers, public managers, and tourism entrepreneurs.
Type: book
Appears in Collections:SOC - Publicações - Livros

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