Please use this identifier to cite or link to this item:

Title: City Brand: what are the main conditions for better performance?
Authors: Ferreira, Paulo
Dionísio, Andreia
Keywords: Portugal City Brand
Factor analysis
Issue Date: 2019
Publisher: MDPI
Citation: Ferreira, P. e Dionísio, A. (2019). “City Brand: what are the main conditions for better performance?”, Sustainability, 11: 2-14. (
Abstract: Territories and respective political agents recognize now the importance of being attractive, not only because of tourism, but also because this is an important feature to attract investment and even new residents. Based on this evolution, the concept of territory branding has been developed, with rankings like the Portugal City Brand measuring it. With the objective of explaining the most important conditions for territories to attain higher city branding and based on a large dataset, a factor analysis was applied to identify possible components to be used. With those components and using a fuzzy-set qualitative comparative analysis, the main conditions for a better position in the ranking are identified. Results point to better identification of conditions to distinguish lower positioned municipalities, namely lack of economic conditions, of general conditions and low demographic indicators. Moreover, it is possible to conclude that the conditions of the different sub-rankings are different from the ones of the main ranking.
Type: article
Appears in Collections:CEFAGE - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica

Files in This Item:

File Description SizeFormat
sustainability-11-03959.pdf893.34 kBAdobe PDFView/Open
FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.


Dspace Dspace
DSpace Software, version 1.6.2 Copyright © 2002-2008 MIT and Hewlett-Packard - Feedback
UEvora B-On Curriculum DeGois