http://hdl.handle.net/10174/19 2026-06-12T17:04:47Z http://hdl.handle.net/10174/42180 Title: Strategic communication for youth awareness during a Covid-19 outbreak: when the target becomes the creator Authors: Oliveira, Hernâni Abstract: During Covid-19 pandemic, a communication campaign promoted by a municipality in Portugal was unable to modify the risk behaviour of teenagers in schools. With the increase in safety rules, the exhaustion of teenagers gave way to revolt and disrespect - students started to remain at the school gates without masks and sharing cigarettes among themselves. The “Every Day Counts” campaign was developed to fix the extremely top-down orientation of the first campaign and to increase the impact of target-oriented communication via local government. Based on a Manifesto to other schools, the students with deviant behaviours were invited to cocreate this new initiative. Three complementary products were developed: an animated film; a set of physical billboards distributed throughout the city; and a collection of bracelets that the participants used to promote the campaign. The materials were shared by 80 schools and 7 of them asked for help to replicate the same participatory methodology with their students. Furthermore, reports of deviant behaviour at the municipal school became residual. 2025-01-01T00:00:00Z http://hdl.handle.net/10174/42179 Title: AI and Marketing: Bridging the Gap Through a Game-based Tool Among Higher Education Students Authors: Oliveira, Hernâni Abstract: Artificial Intelligence has a very important impact on a company’s marketing strategy. From personalization, decision-making or content development, there are several value-creation instruments that can increase the notoriety of a brand. However, literature shows that Higher Education students do not fully understand the opportunities and threats that AI applied to Marketing has on their future jobs. This paper describes the conceptualization and validation of a game-based tool to promote knowledge about AI applied to marketing. Aimed at Higher Education Students who are about to enter the job market, this solution was designed to increase users’ critical sense of the opportunities and dangers of using automatic technologies. Four co-creation sessions were organized using a Design Thinking approach to increase participation and creativity of all participants. Trailblazer AI, a prototype of a boardgame with 300 questions, was produced in the following categories: AI Marketing Fundamentals; Tools and Platforms; Ethics and Privacy; Metrics and Analysis; Case Studies and Success Stories; and AI Powered Content Creation. The prototype was validated with a different group of 25 students. The results suggest that game-based tools developed with students in co creation environments can promote motivation and knowledge in AI applied to Marketing. About 92,00% of the respondents consider it as a good tool to promote knowledge about AI, and 72,00% of the students are revealed to be motivated to play the game in recreative contexts. 2025-07-27T23:00:00Z http://hdl.handle.net/10174/42178 Title: Research protocol for BootStRaP assessment phase: A nine-nation study on boosting societal adaptation and mental health in a rapidly digitalising, post-pandemic Europe Authors: Oliveira, Hernâni Abstract: Background: There is increasing global concern about the harms associated with problematic usage of the internet (PUI) affecting young people. Various risk factors have been proposed, but there is a scarcity of reliable evidence on the extent of the problem, who is most at risk of developing PUI and why, and how best to tackle it. Objectives: BootStRaP (ISRCTN59576080) is a five-year multinational research programme designed to boost young people's health and resilience by determining, through prospective longitudinal assessment, the risk factors associated with PUI and its health economic impact and designing and testing preventative selfmanagement interventions tailored to individual risk factors. Methods: This paper describes the first phase of the project (i.e., Cohort 1). A sample of over 2500 schoolchildren aged 12–16 years was recruited across nine European countries. They were prospectively monitored over a 6- month period using a dedicated smartphone application (BootstrApp), through which their internet use habits, health and wellbeing were measured. Young people were involved in the co-design of aspects of the protocol including the recruitment plan and elements of the app design. The components of the assessment battery were chosen to investigate specific individual, clinical, cognitive and environmental risk determinants as defined a priori in an evidence-based logic-model. Participants were assessed using a combination of standardised demographic and clinical questionnaires, ambulatory assessment techniques, cognitive testing and passive digital monitoring. Multimodal data is analysed according to machine learning and structured equation modelling. Expected outcomes: Our findings will contribute toward A) developing algorithms for predicting individuals at risk for PUI, B) identifying actionable variables for application to subjects as interventions for testing in the second phase of the project, C) validating risk hypotheses stated in the logic model of PUI including the interplay between predisposing risk factors (e.g., impulsivity, compulsivity), affective and cognitive processes (e.g., rewardrelated attentional biases), and executive functions (e.g., inhibitory control), D) calculating the health economic cost and impact of PUI in young people across Europe. 2025-12-19T00:00:00Z http://hdl.handle.net/10174/41230 Title: Contabilidade Financeira - Relato Financeiro e Não Financeiro - Conceitos e Aplicações Authors: Fialho, Ana; Ventura, José Biléu; Guerreiro, António; Pombinho, Miguel Abstract: O presente volume tem como objetivo principal acompanhar a aprendizagem dos conteúdos programáticos previstos para a unidade curricular de Contabilidade Financeira II. Pretende-se apoiar os alunos na compreensão de um conjunto de conceitos, técnicas e instrumentos no domínio do relato financeiro e não financeiro, necessários quer ao longo das licenciaturas em Gestão, Economia e áreas afins, quer, mais tarde, no exercício de uma atividade profissional. Em particular, pretende-se que os alunos apreendam os temas, compreendam apliquem os métodos e critérios contabilísticos necessários à preparação e apresentação da informação financeira e da informação não financeira conforme as exigências legais dos normativos nacional e internacionais aplicáveis. É dada especial enfase, no domínio do relato não financeiro, à preparação e divulgação de informação no âmbito da sustentabilidade ambiental e social. Este volume está organizado em quatro pontos: no primeiro exploram-se um conjunto de operações comuns à generalidade das empresas, relacionadas com operações de financiamento e de investimento, encerrando-se com a metodologia de construção e o modelo de divulgação da Demonstração de Fluxos de Caixa. O tratamento contabilístico de algumas operações, com impactos diretos na estrutura de Capital Próprio é apresentado no segundo ponto que encerra com a análise da construção e divulgação da demonstração financeira que relata as alterações ocorridas no capital próprio durante um exercício económico. No terceiro ponto, são apresentadas as principais questões contabilísticas relacionadas com a transformação e concentração de atividades empresariais, nomeadamente as operações inerentes aos processos de liquidação, fusão e cisão das sociedades. No quarto, e último, ponto introduzem-se os conceitos e orientações relativas à preparação da divulgação da informação financeira e não financeira, são identificados os normativos respeitantes às exigências atuais no âmbito do relato não financeiro, nomeadamente no que respeita ao relato da sustentabilidade ambiental e social. Ao longo dos quatro pontos que compõem este volume são propostos um conjunto de casos práticos, que deverão ser resolvidos pelos alunos, quer em sala de aula, com o apoio dos docentes, quer fora da sala de aula, com base na bibliografia adicional recomendada. Os casos práticos propostos têm como principal objetivo contribuir para a consolidação das aprendizagens no domínio das obrigações inerentes ao relato financeiro e não financeiro. 2026-01-01T00:00:00Z