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Browsing by Author Machado, Joana César
Showing results 1 to 11 of 11
| Issue Date | Title | Author(s) | | 24-May-2016 | Analyzing consumer-based brand equity on Facebook: the impact of brand gender | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor |
| Mar-2019 | Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love | Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, Salim L.; Andre, Ana Raquel; Santos, Barbara P. |
| May-2018 | Design, personality traits and consumer responses to brand logos | Machado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício |
| 3-Jun-2014 | Logo design: examining consumer response to figurativeness across cultures | Machado, Joana César; Vacas de Carvalho, Leonor; Torres, Anna; Van de Velden, Michel; Costa, Patrício |
| Feb-2016 | Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana |
| 2016 | Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana |
| 13-May-2019 | Same design, same response? Investigating natural designs in international logos | Torres, Anna; Machado, Joana César; Vacas de Carvalho, Leonor; van de Velden, Michel; Costa, Patrício |
| Apr-2017 | The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook | Machado, Joana César; Azar, Salim; Vacas de Carvalho, Leonor |
| Sep-2018 | The impact of naturalness on affective response to logo design: A cross-national study | Machado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício |
| May-2015 | Towards a typology of consumer–brand interactions on Facebook | Machado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana |
| Apr-2017 | Visual Effects of Logo on the Attentional Filter and Perception | Murphy, Dana; Nadeau, John; Machado, Joana César; Vacas de Carvalho, Leonor; Ulrich, Tess |
Showing results 1 to 11 of 11
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