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Browsing by Author Lencastre, Paulo de
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) | | Mar-2011 | Brand mergers: an analysis of consumer brand identity preferences | César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de |
| Apr-2011 | Brand Mergers: Examining Consumer Responses to Name and Logo Design | César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de |
| 27-Jan-2012 | Rebranding Mergers: How attitudes influence consumer choices? | César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, Patrício |
| Jan-2011 | Rebranding mergers: how importance is the figurativeness of the brand’s signs? | César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de |
Showing results 1 to 4 of 4
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