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Browsing by Author Lencastre, Paulo
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Showing results 1 to 2 of 2
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2012
Brand mergers: examining consumers' responses to name and logo design
César - Machado, Joana
;
Vacas-de-Carvalho, Leonor
;
Costa, Patrício
;
Lencastre, Paulo
22-May-2012
Brand mergers: How attitudes influence consumer identity preferences
César - Machado, Joana
;
Vacas-de-Carvalho, Leonor
;
Lencastre, Paulo
;
Díonisio, Pedro
Showing results 1 to 2 of 2
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