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Browsing by Author César Machado, Joana

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Issue Date	Title	Author(s)
Mar-2011	Brand mergers: an analysis of consumer brand identity preferences	César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de
Apr-2011	Brand Mergers: Examining Consumer Responses to Name and Logo Design	César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de
Jan-2011	Rebranding mergers: how importance is the figurativeness of the brand’s signs?	César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de

Showing results 1 to 3 of 3