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Browsing by Author César - Machado, Joana

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Issue DateTitleAuthor(s)
2012Brand mergers: examining consumers' responses to name and logo designCésar - Machado, Joana; Vacas-de-Carvalho, Leonor; Costa, Patrício; Lencastre, Paulo
22-May-2012Brand mergers: How attitudes influence consumer identity preferencesCésar - Machado, Joana; Vacas-de-Carvalho, Leonor; Lencastre, Paulo; Díonisio, Pedro
27-Jan-2012Rebranding Mergers: How attitudes influence consumer choices?César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, Patrício
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