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Browsing by Author Andre, Ana Raquel
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Mar-2019
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Andre, Ana Raquel
;
Santos, Barbara P.
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Serviços de Ciência e Cooperação
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Universidade de Évora
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