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Browsing by Author Vacas de Carvalho, Leonor
Showing results 8 to 10 of 10
Issue Date | Title | Author(s) | Apr-2017 | The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook | Machado, Joana César; Azar, Salim; Vacas de Carvalho, Leonor |
Sep-2018 | The impact of naturalness on affective response to logo design: A cross-national study | Machado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício |
Apr-2017 | Visual Effects of Logo on the Attentional Filter and Perception | Murphy, Dana; Nadeau, John; Machado, Joana César; Vacas de Carvalho, Leonor; Ulrich, Tess |
Showing results 8 to 10 of 10
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