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Browsing by Author Lencastre, Paulo de

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Issue DateTitleAuthor(s)
27-Jan-2012Rebranding Mergers: How attitudes influence consumer choices?César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, Patrício
Jan-2011Rebranding mergers: how importance is the figurativeness of the brand’s signs?César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de
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