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Browsing by Author Lencastre, Paulo de
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27-Jan-2012
Rebranding Mergers: How attitudes influence consumer choices?
César - Machado, Joana
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Lencastre, Paulo de
;
Vacas-de-Carvalho, Leonor
;
Costa, Patrício
Jan-2011
Rebranding mergers: how importance is the figurativeness of the brand’s signs?
César Machado, Joana
;
Vacas de Carvalho, Leonor
;
Lencastre, Paulo de
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