The adoption of Internet as a distribution channel and a privileged e-commerce tool has pressed Travel Agencies
(TAs) to a latent channel conflict. Our main interest is to understand how the traditional independent travel agencies
in Portugal deal with the online channel. We suggest that TAs have to develop an innovative business model based on the
online and offline complementary channels, in order to achieve a multi-channel harmony.
/
Departamento de Sociologia /
SOC - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica /
