Pilgrims of Fátima: understanding the demand side

Abstract

Abstract Purpose: This paper aims to understand the demand side of pilgrimages to the Shrine of Fátima (Portugal). By achieving this objective, we seek to address the gap in the literature regarding the lack of studies on the determinants of Catholic religious tourism.

Methodology: A database comprising over four hundred respondents was constructed. The data were processed in Excel and further analysed using the statistical software Stata 18.

Results: Among the respondents, 65.2% were female and 34.8% male, with no respondents selecting another sex/gender. With respect to religion, the majority identified as Catholic (over 93%). In addition, some visitors identified as atheists, agnostics, or as belonging to other religions, excluding Muslim or Protestant denominations. 96% of participants reported feeling satisfied when visiting the Shrine, and 84% indicated their intention to recommend the destination to family and friends. The average expenditure per respondent in the sanctuary-city was approximately: €28 on accommodation; €28 on food; €20 on shopping; €38 on transport; and €8 on museums and other attractions. Regarding the decision to visit the Shrine of Fátima, around 22% of respondents stated that having a credit card was important or very important. 18% considered it important or very important to be able to purchase tickets and accommodation and pay in instalments. 52% reported that having savings for travel was important or very important. Regarding the country’s economic situation, about 30% were indifferent, while another 28% considered it important or very important. The effects of inflation were deemed important or very important by around 28%, while 32% were indifferent and 40% considered them of little or no importance.

Originality: This paper gathers responses from more than 400 individuals who visited the Shrine of Fátima. It sheds light on issues that go beyond the perceived importance and satisfaction attributed to a tourist destination, allowing for a deeper understanding of the demand side. The study reveals the behaviour of pilgrims and visitors to the Catholic shrine and how they assess the influence of economic determinants on their decision to undertake a pilgrimage or visit.