Please use this identifier to cite or link to this item:
http://hdl.handle.net/10174/35102
|
Title: | Putting your money where your mouth is – the role of rewards in a value-based understanding of restaurant crowdfunding |
Authors: | Kedas, Satishwar Sarkar, Soumodip |
Keywords: | Restaurant Crowdfunding Consumption Value Reward Menu |
Issue Date: | 2-Jan-2023 |
Publisher: | International Journal of Contemporary Hospitality Management |
Citation: | Kedas, S., & Sarkar, S. (2023). Putting your money where your mouth is–the role of rewards in a value-based understanding of restaurant crowdfunding. International Journal of Contemporary Hospitality Management, 35(1), 92-114. |
Abstract: | Restaurant entrepreneurs are increasingly leveraging crowdfunding as an alternative financing mechanism. In the context of restaurant crowdfunding, studies have identified factors related to campaign communication that affect crowdfunding success from the entrepreneurs’ perspective. Integrating a funder perspective, this study aims to investigate the role of the consumption value offered by rewards and builds a value-based understanding of restaurant crowdfunding. |
URI: | https://www.emerald.com/insight/content/doi/10.1108/IJCHM-11-2021-1353/full/html http://hdl.handle.net/10174/35102 |
Type: | article |
Appears in Collections: | CEFAGE - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica
|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
|