Repositório Digital de Publicações Científicas: Marketing and sponsorship in French football league

Please use this identifier to cite or link to this item: http://hdl.handle.net/10174/34844

Title:	Marketing and sponsorship in French football league
Authors:	Teixeira, Mário Coelho Correia, Abel
Keywords:	sport wins quantile regression financial and marketing variable differentials France
Issue Date:	2011
Citation:	Teixeira, M., & Correia, A. (2011). Marketing and sponsorship in French football league. International Journal of Sport Management and Marketing, 9(1/2), 3-12. https://doi.org/10.1504/IJSMM.2011.040254
Abstract:	This paper seeks to analyse the production function of the Frenchleague, using a quantile regression in order to be able to extend the study alongthe whole production distribution aiming to investigate whether the relationshipbetween production and financial and marketing variables is homogenous andstable through the distribution by running regressions for average total wins.Policy implications are derived.
URI:	http://hdl.handle.net/10174/34844
Type:	article
Appears in Collections:	CEFAGE - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica DES - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica