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Title: Innovation in Traditional Productive Sectors - Visual Curation in Design
Authors: Silva, José
Raposo, Daniel
Neves, João
Ribeiro, Rogério
Marto, Isabel
Silva, Fernando
Editors: Rebelo, Francisco
Keywords: Image curation
Design project
Visual literacy
Visual diagnostic
Issue Date: 2020
Publisher: Springer International Publishing
Citation: Silva, J., Raposo, D., Neves, J., Ribeiro, R., Marto, I., Silva, F. (2020). Innovation in Traditional Productive Sectors - Visual Curation in Design. In: Rebelo, F., Soares, M. (eds) Advances in Ergonomics in Design. AHFE 2020. Advances in Intelligent Systems and Computing, vol 1203. Springer, Cham.
Abstract: The purpose of this paper aims to describe the implementation of a Design Diagnosis practice within the scope of an International project under the acronym – REINOVA (Reindustrialization, entrepreneurship, and innovation in traditional productive sectors) was a project conducted by an international consortium composed by Portuguese and Spanish Institutions. The research presented is based on specific implementation of a strategy for the development of solutions within the scope of Design from the ESART partner within the REINOVA methodology. The discussion sessions that included the display of visual boards to the micro-entrepreneurs summarized the results of the image diagnosis and positively influenced the consumption context of some of the products previously idealized, namely the target audience, as well as the doses and form of presentation/communication of the product. The incentive programs for micro-companies must consider the volume of information that entrepreneurs need to address regularly, avoiding entropy in communication with small organisations.
Type: bookPart
Appears in Collections:VIS - Publicações - Capítulos de Livros

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