Please use this identifier to cite or link to this item:
http://hdl.handle.net/10174/22147
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| Title: | Segmenting tourists by expenditure patterns: An instrument for enhancing tourism economic benefits on a Portuguese World Heritage site |
| Other Titles: | Segmentação do mercado turístico de acordo com o padrão de despesa: Um instrumento para maximizar os benefícios económicos do turismo num destino português Património Mundial |
| Authors: | Serra, Jaime
Lima, Joana
Borges, Maria do Rosário
Marujo, Noémi
Ferreira, Ana Maria |
| Editors: | Costa, Carlos |
| Keywords: | World heritage site
cultural destination
tourist expenditure
market segmentation |
| Issue Date: | 2017 |
| Publisher: | Revista Turismo & Desenvolvimento |
| Citation: | SERRA, J.; LIMA, J.; BORGES, M.R.; MARUJO, N. e FERREIRA, A. (2017). Segmenting tourists by expenditure patterns: An instrument for enhancing tourism economic benefits on a Portuguese World Heritage site. Revista Turismo & Desenvolvimento, V.2, N.27/28, p.117-119. |
| Abstract: | The study aims to identify the homogenous groups of visitors
that prevail in a WHS destination based on expenditure patterns and furthermore at contributing to the development of marketing strategies to enhance the economic development of this cultural destination. |
| URI: | http://hdl.handle.net/10174/22147 |
| ISSN: | ISSN 2182-1453 |
| Type: | article |
| Appears in Collections: | CIDEHUS - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica
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CIDEHUS - Centro Interdisciplinar de História, Culturas e Sociedades /
CIDEHUS - Publicações - Artigos em Revistas Internacionais Com Arbitragem Científica /
