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Browsing by Subject mergers and acquisitions
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) | | Mar-2011 | Brand mergers: an analysis of consumer brand identity preferences | César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de |
| 2012 | Brand mergers: examining consumers' responses to name and logo design | César - Machado, Joana; Vacas-de-Carvalho, Leonor; Costa, Patrício; Lencastre, Paulo |
| 22-May-2012 | Brand mergers: How attitudes influence consumer identity preferences | César - Machado, Joana; Vacas-de-Carvalho, Leonor; Lencastre, Paulo; Díonisio, Pedro |
| 27-Jan-2012 | Rebranding Mergers: How attitudes influence consumer choices? | César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, Patrício |
| Jan-2011 | Rebranding mergers: how importance is the figurativeness of the brand’s signs? | César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de |
Showing results 1 to 5 of 5
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