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Browsing by Subject Brand gender
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Showing results 1 to 3 of 3
Issue Date
Title
Author(s)
Mar-2019
Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Andre, Ana Raquel
;
Santos, Barbara P.
Mar-2020
Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, Joana Cesar
2015
A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity
Santos, Barbara Coutinho Pires dos
Showing results 1 to 3 of 3
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