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Browsing by Subject Brand Love
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) | | 1-Oct-2022 | Antecedentes e consequentes do Amor à Marca no vinho: o caso da marca "Vinhos do Alentejo" | Fernandes, Ivanise Kely de Barros |
| Mar-2019 | Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love | Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, Salim L.; Andre, Ana Raquel; Santos, Barbara P. |
| 2015 | A influência do Brand Love e do Brand Gender no Brand Engagement no Facebook e seus efeitos no Brand Equity | Santos, Barbara Coutinho Pires dos |
| 29-Oct-2023 | Love Power: From Identification to Advocacy in Fashion Sportswear in the Social Media Contex | Loureiro, Sandra Maria Correia; Rodrigues, Áurea; Martins, Catarina |
Showing results 1 to 4 of 4
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