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Browsing by Author Vacas-de-Carvalho, Leonor

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Issue DateTitleAuthor(s)
24-May-2016Analyzing consumer-based brand equity on Facebook: the impact of brand genderAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor
Mar-2019Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand loveMachado, Joana César; Vacas-de-Carvalho, Leonor; Azar, Salim L.; Andre, Ana Raquel; Santos, Barbara P.
4-Jun-2013”Brand logo design: Examining consumer response to figurativeness”Cesar - Machado, Joana; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, Patrício
2015Brand logo design: examining consumer response to naturalnessMachado, Joana Machado; Vacas-de-Carvalho, Leonor; Torres, Anna; Costa, Patrício
2012Brand mergers: examining consumers' responses to name and logo designCésar - Machado, Joana; Vacas-de-Carvalho, Leonor; Costa, Patrício; Lencastre, Paulo
22-May-2012Brand mergers: How attitudes influence consumer identity preferencesCésar - Machado, Joana; Vacas-de-Carvalho, Leonor; Lencastre, Paulo; Díonisio, Pedro
2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactionsAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana
Feb-2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactionsAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana
27-Jan-2012Rebranding Mergers: How attitudes influence consumer choices?César - Machado, Joana; Lencastre, Paulo de; Vacas-de-Carvalho, Leonor; Costa, Patrício
May-2015Towards a typology of consumer–brand interactions on FacebookMachado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana
Showing results 1 to 10 of 10

 

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