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Browsing by Author Vacas de Carvalho, Leonor

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Issue DateTitleAuthor(s)
Mar-2011Brand mergers: an analysis of consumer brand identity preferencesCésar Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de
Apr-2011Brand Mergers: Examining Consumer Responses to Name and Logo DesignCésar Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de
May-2018Design, personality traits and consumer responses to brand logosMachado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício
Nov-2015Gestão - Introdução e DesenvolvimentosMarques, Carlos; Jorge, Fátima; Sousa, António; Fragoso, Rui; Quaresma, Rui; Serrão, Amilcar; Lucas, Maria Raquel; Silvério, Marta; Marreiros, Cristina; Vacas de Carvalho, Leonor
3-Jun-2014Logo design: examining consumer response to figurativeness across culturesMachado, Joana César; Vacas de Carvalho, Leonor; Torres, Anna; Van de Velden, Michel; Costa, Patrício
Jan-2011Rebranding mergers: how importance is the figurativeness of the brand’s signs?César Machado, Joana; Vacas de Carvalho, Leonor; Lencastre, Paulo de
Apr-2017The impact of brand gender on consumer-brand engagement and consumer-based brand equity on FacebookMachado, Joana César; Azar, Salim; Vacas de Carvalho, Leonor
Sep-2018The impact of naturalness on affective response to logo design: A cross-national studyMachado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício
Apr-2017Visual Effects of Logo on the Attentional Filter and PerceptionMurphy, Dana; Nadeau, John; Machado, Joana César; Vacas de Carvalho, Leonor; Ulrich, Tess
Showing results 1 to 9 of 9

 

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