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Browsing by Author Machado, Joana César

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Issue DateTitleAuthor(s)
24-May-2016Analyzing consumer-based brand equity on Facebook: the impact of brand genderAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor
Mar-2019Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand loveMachado, Joana César; Vacas-de-Carvalho, Leonor; Azar, Salim L.; Andre, Ana Raquel; Santos, Barbara P.
May-2018Design, personality traits and consumer responses to brand logosMachado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício
3-Jun-2014Logo design: examining consumer response to figurativeness across culturesMachado, Joana César; Vacas de Carvalho, Leonor; Torres, Anna; Van de Velden, Michel; Costa, Patrício
Feb-2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactionsAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana
2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactionsAzar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana
Apr-2017The impact of brand gender on consumer-brand engagement and consumer-based brand equity on FacebookMachado, Joana César; Azar, Salim; Vacas de Carvalho, Leonor
Sep-2018The impact of naturalness on affective response to logo design: A cross-national studyMachado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício
May-2015Towards a typology of consumer–brand interactions on FacebookMachado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana
Apr-2017Visual Effects of Logo on the Attentional Filter and PerceptionMurphy, Dana; Nadeau, John; Machado, Joana César; Vacas de Carvalho, Leonor; Ulrich, Tess
Showing results 1 to 10 of 10

 

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