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Browsing by Author Azar, Salim L.
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) | | 24-May-2016 | Analyzing consumer-based brand equity on Facebook: the impact of brand gender | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor |
| Mar-2019 | Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love | Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, Salim L.; Andre, Ana Raquel; Santos, Barbara P. |
| Mar-2020 | Bridging the gap between brand gender and brand loyalty on social media: exploring the mediating effects | Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, Joana Cesar |
| 2016 | Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana |
| Feb-2016 | Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions | Azar, Salim L.; Machado, Joana César; Vacas-de-Carvalho, Leonor; Mendes, Ana |
| May-2015 | Towards a typology of consumer–brand interactions on Facebook | Machado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana |
Showing results 1 to 6 of 6
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