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Browsing by Author Machado, Joana César

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Issue DateTitleAuthor(s)
Apr-2017The impact of brand gender on consumer-brand engagement and consumer-based brand equity on FacebookMachado, Joana César; Azar, Salim; Vacas de Carvalho, Leonor
Sep-2018The impact of naturalness on affective response to logo design: A cross-national studyMachado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício
May-2015Towards a typology of consumer–brand interactions on FacebookMachado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana
Apr-2017Visual Effects of Logo on the Attentional Filter and PerceptionMurphy, Dana; Nadeau, John; Machado, Joana César; Vacas de Carvalho, Leonor; Ulrich, Tess
Showing results 8 to 11 of 11


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