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Browsing by Author Machado, Joana César
Showing results 8 to 11 of 11
Issue Date | Title | Author(s) | Apr-2017 | The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook | Machado, Joana César; Azar, Salim; Vacas de Carvalho, Leonor |
Sep-2018 | The impact of naturalness on affective response to logo design: A cross-national study | Machado, Joana César; Torres, Anna; Vacas de Carvalho, Leonor; Costa, Patrício |
May-2015 | Towards a typology of consumer–brand interactions on Facebook | Machado, Joana César; Azar, Salim L.; Vacas-de-Carvalho, Leonor; Mendes, Ana |
Apr-2017 | Visual Effects of Logo on the Attentional Filter and Perception | Murphy, Dana; Nadeau, John; Machado, Joana César; Vacas de Carvalho, Leonor; Ulrich, Tess |
Showing results 8 to 11 of 11
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