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Browsing by Subject Retail
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) | 2015 | Do Private Labels Build Retailer Brand Equity? An Empirical Approach | Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia |
23-Nov-2023 | Entrepreneurship and Self-service Technologies as a Driver of Customer Loyalty to the Retailer during the COVID-19 Pandemic | Alves, Filipa; Veloso, Claúdia; Félix, Elisabete; Sousa, Bruno; Valeri, Marco |
Nov-2011 | Retailers brand management: marketing management and retailer brand equity | Xara-Brasil, Duarte; Marreiros, Cristina; Dionísio, Andreia |
Showing results 1 to 3 of 3
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